Anheuser-Busch’s Budweiser “Drink Wiser” campaign is our first large-scale effort to take on both alcohol-impaired driving and binge drinking in one campaign. Promoting hydration and planning ahead, "Drink Wiser" is a powerful initiative we take to the streets to encourage responsible drinking.
Anheuser-Busch brought the “Drink Wiser” campaign to the 2018 MLB All-Star Game in Washington, D.C. in mid-July to provide responsible drinking solutions in the summer heat. Over a period of 5 days leading up to the game, Budweiser brand ambassadors handed out 15,000 reusable plastic water bottles and reminded fans to enjoy responsibly by practicing two specific consumer behaviors: hydrating between beers and planning ahead for safe rides.
Anheuser-Busch aims to deliver positive social norms messages and evidence-based solutions to help consumers enjoy our beer responsibly during all major occasions when people interact with Budweiser and gives us purpose beyond brewing.
